Resources  >> When Applause Just Isn’t Enough: How to Get More Clients From Giving Speeches

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 21, 2012

When Applause Just Isn’t Enough: How to Get More Clients From Giving Speeches

By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.”

The assumption: that giving a great speech to the right audience will automatically ensure a steady stream of clients.

The reality: getting applause and getting clients are very different things. Getting applause doesn’t mean that you’ll get clients. There’s a difference between an attendee thinking “Oh, what a nice speech” and “We have to GOT to bring them into our organization!”

The above distinction begs a few key questions: Why do so many great speeches don’t generate more clients? Is speaking just for “brand-building? Is it impossible to get clients without “pitching from the podium”?

It’s very possible (and lucrative) to get clients without pitching. The problem is focus. We pay so much attention to giving a great speech that we don’t see the speech for what it really is: a focal point for other outcomes.

Click the link below to downlad this special report and learn the three of the most common ways experts shoot themselves in the foot every time they open their mouths.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.