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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 13, 2014

The Downside of Choices

I’ve said this for years: that brilliant people have the disadvantage of too many choices to reach their goal.  So imagine my surprise when this study from Stanford’s Graduate School of Business backs me up. Seriously, this study on how too many choices can derail success was a eureka moment.

My favorite finding: offering folks too many paths to success makes the goal easier in the beginning because it encourages success. It reassures us that we can make it. But while we are on the journey, many choices hamper our success later because choosing the best path is much harder. Who knew?

I see this play out too many times: an expert decides they want to be a thought leader. Wandering around is fun for a while (until cash flow dries up), then s/he uses the lessons learned to decide how to move forward. And then invests everything they have into that particular idea.  The result: sometimes they are lucky and pick the right way. Most of the time, they double back and start all over again. Without the money they need to make the changes. Bummer.

That’s why I created a tool kit for determining which path is the best. I figured if we can cut the time we wander around and make the best choice sooner, we would be successful a lot sooner, too. If this makes sense to you, too, check out the toolkit here. And ask yourself: what would happen if you could predict market reaction to your ideas BEFORE you invest thousands of dollars in marketing tools?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.