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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 05, 2015

Why Famous Folks Are Not Always Rich

Many thought leaders want the spotlight to get their perspective “out there”. Thinking that attention will always translate into lucrative opportunities.

Not so fast. There are a lot of well known and talented folks who are plugging away beneath their potential. And the #1 reason why was the topic in my recent media interview with Jonathan Senior, UK’s leading authority for life after athletics.

Many “famous” athletes think they can extend their limelight by going into professions like professional speaking. Pretty logical move at 30,000 feet: their achievements are already known by attendees and planners alike. What really happens: they move into a place where many players also tell their tory. (And make the same points about teamwork and adversity.) They are special, but not unique.

Sports figures are not the only ones who fall into that trap. (Former C-suiters are especially guilty.) When any of us go where our achievements are plentiful, the buying decision comes down to one thing: price. This is how commodities are born.

Being special is not enough. Fame has a very short shelf-life. We must also be rare. That scarcity drives up our value.

Click here for the interview.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.