Credit: iStock/NanoStockk
Separate Fact from Fiction
September 10, 2026
Resources for Thought Leaders, Speakers and B2B Firms
Get Vickie's latest thinking on your favorite topics
- Advertising | Branding | Business Strategy | Client Relationship | Content Marketing | Experts | Holidays | Implementation | Life Decisions | Market Segments | Market Strategy | Marketing | Planning | Sales | Social Media | Speaking | Sponsorship | Trends |
Qinwen Zheng in Nike's 'Why Do It?' campaign. Photo courtesy of Nike.
What Nike’s New Slogan Teaches Us About Brand Evolution
December 18, 2025
iStock.com/Lidia Shapoval
Hidden Buyers Are Deciding Your Fate. Are You on Their Radar?
December 09, 2025
iStock.com/PrathanChorruangsak
Lessons in Online Reputation Management from JB Pritzker
September 25, 2025
iStock.com/bakhtiar_zein
Brand Strategy Research Blind Spots to Watch Out For
August 05, 2025
iStock.com/tumsasedgars
When to Rebrand Your Business: 2 Signs It’s Time to Go Big
July 22, 2025
iStock.com/Koryaba
Build Your Brand Without Being Famous: A Smarter Path to Growth
March 27, 2025
iStock.com/Pla2na
Brand Strategy Trends for 2025: What’s Changing and How to Adapt
March 18, 2025
iStock.com/Tero Vesalainen
Leveraging Brand Unlikability: Why Being Disliked Can Be a Strength
March 13, 2025
iStock.com/igoriss
How to Differentiate Your Brand: Lessons from the Cupcake Craze
March 04, 2025