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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 19, 2017

Why Your Big Opportunity Didn’t Pan Out

Why Your Big Opportunity Didn’t Pan Out

After much seed planting, you get the call. You’ve been invited to give a big speech or publish an article in a prominent publication. Your opportunity to shine has arrived.

So, you put some elbow grease in this thing. You burn the midnight oil. You get out there and then … you get kudos and applause, but not much else. What happened? Why didn’t the clients/other opportunities roll in?

I get asked that a lot. Here’s what usually happens:

• Not enough attraction. This is the #1 reason why great opportunities don’t generate more opportunities. Yep, you were insightful. That’s why you got the kudos. But if you don’t stand out, there’s no reason to act. If folks don’t know what to do with you, they do nothing.


Listen: How to stand out when you have one shot


• Not enough momentum. Many folks think the XXX is enough to attract opportunities. Not anymore. Now you have to promote before you give that speech or publish that article, and promote it after. Nothing happens when there is a vacuum.

Our performance in the limelight usually is not the problem. It’s the lack of momentum and attraction. How we position and what we do before our big shot makes the difference.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.