Written by: Vickie Sullivan | October 24, 2019
2 Ways Twitter Sub-Communities Can Propel Your Thought Leadership
Always on the lookout for new places to participate and share? Then check out this article from Campaign about Twitter sub-communities.
First off, let’s pause for the element of surprise: I had no idea Twitter had subcommunities! Yet another example of micro-influencing in action. Look past the brand sponsorship focus and Twitter’s strategy. Here are two ways these communities can propel your thought leadership.
• Speaking opportunities. Do the folks in these communities decide on speakers? Maybe, but probably not the majority. But get known here, and you’ll get on buyers’ radar for both association and organization events. These folks can and will recommend. Also, this is a low-risk place for buyers to check out your message and approach. (And yes, we do get checked out here.)
Listen: How to Approach New Online Communities
• Market research. It’s too easy for us to work in isolation. These communities are a rich source for on-the-ground thinking that we can use both in content marketing and in sales conversations. They’re a great place to find out what’s really going on and get beyond the party-line prospects and industry media promote.
This right here is a great example of branding opportunities hidden in plain sight. Check this out and decide for yourself.
Now Read This:
- Influence Buying Decisions on Social Media
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road