Written by: Vickie Sullivan  |  October 01, 2026

Point Out the Mistakes

A lot of us publish articles on media platforms to promote our ideas. This SmartBrief article uses an unconventional route that can make our suggestions more attractive.

The author (whose company runs these efforts) could’ve stopped at outlining the framework and listing key measurements of interactive content campaigns. By adding that last section on common mistakes, he boosted the articles value in two important ways:

• Creates balance – An idea without a downside appears too good to be true. (Especially when written by someone who provides that service.) Highlighting common mistakes boosts the author’s credibility, making his advocacy appear realistic and practical.
• Gives a heads up – When implementation goes wrong, everyone wants to blame the idea. By listing common mistakes, the author counterprograms that inclination. He also shows up as an experienced expert who has seen it all.

The biggest risk in trying something new is what happens if the effort fails. A short trip to the dark side eases that concern and makes your recommendations a safer bet.

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Now read this:

The Best Way to Get Attention? Shift the Spotlight

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