Written by: Vickie Sullivan | May 08, 2025
AI in Sales Pitches: How to Create Moments Buyers Can Feel
AI isn’t just changing how we work—it’s changing how we sell. Lab31’s latest experiment, which showcases quirky and clever AI-generated projects, offers a glimpse into the future of sales pitches. While the projects may seem playful on the surface, they hint at a deeper shift: the rise of AI in sales pitches and how it’s redefining how we engage and persuade buyers.
As highlighted in a SmartBrief article, the real lesson isn’t just about what AI can create. It’s about how it’s transforming expectations. Two changes show how AI in sales pitches is shifting the game. First, pitches are shifting from descriptions to demonstrations. Second, AI is making it easier to craft immersive, visceral experiences that win buy-in faster. Let’s break those down.
2 Ways AI Is Reinventing the Sales Pitch
• From describing to showing. Thanks to AI, prototypes are quickly becoming the new standard. That means describing what to expect or what you can produce is no longer enough. Instead, gear your pitches towards outputs and ask: How can I show the result? And don’t stop at visuals. think video, sound, motion, and interaction.
• Redefining the “aha” moment. With pitches, you’re hoping to get buy-in from the prospect—to create that spark that causes the person to say, “I want that!” Creating those light-bulb moments will become more visceral, with less talking and more showing. (See above.) Use AI in your sales pitches to help create those moments.
AI isn’t just a tool for building products. It’s reshaping how we create, deliver, and sell services too. As buyers grow accustomed to richer, more immersive experiences, the best pitches won’t just tell a story—they’ll show it. For marketers and sellers, the opportunity is clear: Embrace AI not just to speed up work, but to elevate how you connect, persuade, and win.
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