Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Vendor, third party or outsourcing, work with client or colleagues virtually, contractors or supplier, provider or partner concept, business people work virtually together collaborate for success.

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How Buyers use AI to Choose Us

September 24, 2026

Person using a tablet beside a laptop with digital AI, search, and messaging icons, illustrating how AI visibility influences online discovery and recommendations.

iStock.com/amperespy

AI Is Rewriting the Rules of Brand Awareness

August 20, 2026

Illustration of a laptop displaying search results with a chatbot icon, a magnifying glass highlighting an AI search summary, and content panels representing how to get cited by AI in search results.

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Want AI to Cite Your Content? Start Here.

August 06, 2026

A professional uses AI-powered search to evaluate options and analyze information, illustrating how AI in B2B buying is influencing vendor selection, buyer research, and decision-making.

iStock.com/Tero Vesalainen

Buyers’ Use of AI Forces Firms to Change their Marketing Game

June 16, 2026

Illustration showing how AI creates business opportunities. A large yellow “AI” stands beside a humanoid robot on a platform, while business professionals gather below and climb a staircase toward an open door, symbolizing new paths, career growth, and emerging opportunities driven by artificial intelligence.

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How AI Creates Business Opportunities for Advisors and Consultants

June 09, 2026

Illustration representing AI and thought leadership, featuring a central AI icon connected by glowing lines to business leader icons on wooden blocks against a dark background.

iStock.com/Yutthana Gaetgeaw

How AI Is Changing the Value of Expertise

May 19, 2026

Close-up of a magnifying glass resting on a laptop keyboard, symbolizing search analysis and discovery, representing an intent-first SEO strategy focused on understanding user intent beyond keywords.

iStock.com/Michail_Petrov-96

How to Stand Out in AI Search. Hint: It’s More Than Keywords

May 05, 2026

Magnifying glass highlighting an AI chip with connected data icons, representing how AI agents power search and analytics.

iStock.com/innni

If AI Can’t Find You, You May Not Make the List

April 21, 2026

Digital AI head composed of streaming online content, illustrating generative engine optimization and how AI pulls information from multiple sources.

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Why You Must Embrace Generative Engine Optimization

March 03, 2026

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Is AI Misrepresenting You? Understanding AI Brand Drift and Its Risks

December 04, 2025