Written by: Vickie Sullivan | June 19, 2025
AI-Powered Content Personalization Is Changing the Game
AI-powered content personalization is having more than a moment. It’s reshaping how we connect with audiences. But what does effective personalization look like in practice? A recent Adobe blog post offers some compelling insights, predictions, and a handy infographic that’s worth a closer look.
Let’s move past the promotional pitches and focus on the takeaways that matter.
What Counts as Personalization (and What Crosses the Line)
One of the biggest questions in AI-powered content personalization is how to stay helpful without being invasive. The Adobe study offers some clarity:
- 56% of consumers are comfortable with suggestions based on past purchases.
- 52% want brands to connect their interests with related products they’ve viewed.
This is exactly why AI-powered recommendations are quickly becoming the norm. They’re not just tolerated, they’re expected. If you’re not already experimenting with this kind of personalization, now’s the time to ask yourself: How can I use AI to make my content more relevant without crossing into creepy?
Formats Are Getting Emotional
We’re also seeing a shift in content formats toward visuals and video that feel more personal. Think AI-generated images tailored to the individual user or short-form videos designed to match a buyer’s behavior or mood. These emotionally driven assets are poised to flood the market, even more than they are now.
Not a designer? Don’t let that stop you. Today’s tools make it easy to turn a concept into compelling visual content. The takeaway: AI-powered content personalization isn’t just about words-it’s about creating emotionally resonant formats that connect.
We all knew AI would change everything. Now we’re starting to see how. The big question is what can you do right now to keep pace? These trends in AI-powered content personalization offer a roadmap. Review the predictions. Pick one. Test it. Then build from there.
Now Read This:
- The Best Way to Personalize Your Content
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road