Written by: Vickie Sullivan  |  May 06, 2025

Forum Marketing Is Back: How to Build Stronger Communities

Forum marketing is making a comeback—and it’s one marketers can’t afford to ignore. According to an infographic from Red Website Design on the top 20 social media trends to watch, forum marketing is gaining traction as platforms like Reddit, Discord, and Facebook Groups foster deeper, more meaningful conversations.

This shift signals a return to community-driven engagement, where building strong, interactive spaces isn’t just a nice-to-have—it’s becoming central to brand awareness and lead generation strategies. As highlighted in the infographic, several industry predictions point to the same theme: Thriving communities will define the next era of social media success.

Yes, many of us have created groups on social media platforms—but real forum marketing success today requires much more than simply setting up a group and hoping people will join.

Forum Marketing Today Requires a New Approach

Two major shifts now determine whether your forum marketing efforts thrive or fail:

• Bigger time commitments. In today’s forum marketing landscape, the leaders who build and moderate thriving communities invest significant time every day. Moderating these forums becomes a top priority, requiring far more than a few scheduled blog posts. You’ll need to consistently spark discussions, share resources, and nurture conversations. (Prediction: Expect more marketing agencies to add community management to their service offerings.)

• Consistent personal engagement. With this marketing strategy, simply posting content is no longer enough. Community members now expect authentic, one-on-one interactions—whether with brand leaders, staff, or agency representatives. Genuine personal engagement drives loyalty and fuels the organic conversations that make forums successful. Plan daily time for real dialogue, not just content distribution.

The business case for forum marketing is clear. Engaged groups not only build brand loyalty but also enhance your brand’s perceived authority. And that drives lead generation, premium pricing, and deeper customer relationships. Now is the time to assess your role and strategy in this evolving landscape.

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