Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Close-up of a professional checking emails on a smartphone while working on a laptop, with illustrated email icons floating around the devices to represent outbound marketing and digital outreach.

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Cold Outreach Isn’t Dead. It’s Just Different.

August 04, 2026

Wooden figures surrounding a single red figure with arrows pointing toward it, symbolizing how to attract ideal clients and stand out in a crowded market.

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The Fastest Way to Attract Ideal Clients? Exclude Some

March 24, 2026

Wooden blocks with black arrows arranged in a circular pattern around a central piece labeled “AI,” illustrating how AI-driven decision-making filters and directs choices in a structured process.

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AI-Driven Decision-Making Is Rewriting the Rules of Marketing

February 19, 2026

Illustration showing professionals bridging a gap, symbolizing closing the marketing confidence gap and aligning effort with results.

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Closing the Marketing Confidence Gap: How to Know What Works

January 20, 2026

Clock overlaid on a calendar illustrating the importance of timing in decision-making content and when to introduce helpful tools.

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The Best Time to Introduce Handy Tools and Decision-Making Content

January 06, 2026

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Is AI Misrepresenting You? Understanding AI Brand Drift and Its Risks

December 04, 2025

Close-up of hands using a smartphone with floating social media like and heart icons, representing engagement and declining trust in influencer marketing.

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What Declining Trust in Influencer Marketing Means for You

October 30, 2025

White businessman facing away with data streams passing on top of him illustrating a thought leader evaluating changing B2B marketing strategies.

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How Thought Leaders Can Stay Ahead of Changing B2B Marketing Strategies

October 23, 2025

Magnet emerging from a smartphone attracting social media icons like hearts, stars, and chat bubbles, symbolizing influence and engagement in B2B influencer marketing.

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How Buyer Expectations Are Changing B2B Influencer Marketing

October 09, 2025

Ligtbulb glowing in front of data, figures and charts illustrating the power of creative insights in marketing

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Why Creative Insights in Marketing Give You an Edge Over AI

August 28, 2025