Written by: Vickie Sullivan | July 01, 2021
Hijack the News and Get Media Interviews
Many reporters interview thought leaders for color commentary about current events. You might think you need to be famous to be an effective resource, but that is not the case, as a recent article in Entrepreneur points out.
One way to “land big press” when you aren’t a big name is to hijack the news. Big media events that involve celebrities and big names in your industry are guaranteed to get news coverage. You can get in on the action by providing your professional expertise to writers who likely will be covering the event. The key is to hear about the news early enough and act.
What if you’re too late? Never fear. Here’s how you can still take advantage of the big story after the news is out:
• Make it personal. What happens on a big scale usually happens on a smaller scale, too. Example: An expert in family dynamics, for example, can use the Oprah interview with Prince Harry and Meghan Markle to illustrate what happens when people don’t feel heard. Reporters love to apply big stories to daily life.
• Focus on what happens next. The aftermath of any huge development is a target-rich environment. The responses lengthen the news cycle and create even more material for you. Follow up on the bigger themes mentioned in the news article and provide answers to questions such as these: What do folks need to watch out for now? What to do if you have a similar experience? Reporters are always looking for different angles that address the big issues.
Listen: How to Highlight Your Work in Media Interviews without Self-promoting
You don’t have to be famous to get media coverage. At the same time, you don’t to have the insider heads-up either. Reporters still look for insights after the story is out. Let’s give it to them.
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