Written by: Vickie Sullivan | May 09, 2023
How to Build Anticipation for Your New Service
During the pandemic, a lot of people were in creation mode. They wrote books, developed courses, and created new services. Now, it’s time to market what you created. That means creating a marketing launch strategy.
To help you, Social Media Examiner published a comprehensive plan for launching your next best thing.
Move past the event-focused tactics of their approach and ask yourself: How can I build anticipation and sustained interest for my new creation?
2 Marketing Tactics to Build Anticipation
Here are two of my favorite tactics for creating anticipation for a new product or service:
• Start at the beginning. Often thought leaders assume their marketplace knows more than it does. Conducting a masterclass first is a good idea because it forces you focus on the bigger outcome, not your methodology. Ask yourself: What do our buyers want to do? Focus on ancillary goals and teach from there. The connection to your work will come after the initial interest.
• Always have a next step. A lot of us share information. What we don’t do is create a next step for the buyer that leverages their initial interest. You need a steppingstone between a free offering and a high-ticket item. Create a next step to keep people engaged, increasing the selling as the process moves along.
Listen: How to Train Folks to Buy
Your reputation and active communities are not enough to successfully launch new service and product lines. Building anticipation and interest is methodical and takes effort. Those who do this work up front and early will hedge their bets in a crowded marketplace.
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