Written by: Vickie Sullivan | August 11, 2022
How to Ensure Your Clients Have Good Memories of You
You want your clients to have good memories of you and the work you do for them. When you do, you set yourself up for repeat business, plus they will tell others about you.
To create those memories, you can’t leave it to chance, as a recent Bizwomen article points out. How you interact with your clients plays a huge role in the memories they have of you—more so than the results you help them achieve.
While the author focuses on B2C businesses, several of her ideas can be applied to B2B companies. To apply them to your business, ask yourself these tough questions:
• How useful are you in small sales? If someone makes a bite-size purchase (such as a book or learning tool), do you follow up with useful tips for implementation? Or do you go for the next sale? Being helpful in the beginning stages has a lot more impact than offering “suggestions” for the next purchase.
• How do you capture important moments? Do you pause and acknowledge breakthroughs or just keep on going? Do you celebrate progress or good news? Creating interactions that remind folks of what you accomplished together helps build that positive memory.
Listen: 2 Cool Ways to Anchor Important Moments
The common denominator here: memories are made from meaning. The impact your expertise has on a situation is not enough. Doing a good job is standard. You must connect your help to moments folks don’t forget.
Now Read This: