Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

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A professional reviews documents and research findings while working at a laptop, illustrating how B2B buyer trust is built through careful evaluation, credible sources, and pre-purchase research.

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B2B Buyer Trust Is Built Before They Call

June 23, 2026

Two professionals celebrate and encourage each other in a workplace setting, illustrating how meaningful support can help people navigate disruption through practical encouragement and human connection.

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When Someone in Your Network Needs Help: What Meaningful Support Looks Like

June 18, 2026

Top-down view of two people standing on opposite sides of a bold yellow line on pavement, illustrating how to set client boundaries and maintain clear separation.

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How to Set Client Boundaries without Damaging Trust

May 14, 2026

Woman on the phone at a desk, looking frustrated while addressing a customer service issue, illustrating how unresolved problems impact the customer experience.

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2 Simple Ways Small Problems Ruin the Customer Experience

January 15, 2026

Abstract network of colorful human icons connected by strings, representing collaboration, connection, and a strong customer engagement strategy.

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A Smarter Customer Engagement Strategy: Connection and Support

October 07, 2025

Young female shop owner and young black female customer smiling across the counter, illustrating how special requests can build positive partnerships.

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How Special Requests Turn into Partnerships

September 16, 2025

Illustration of a playbook in neon colors on black background, illustrating a personal playbook for client success

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Find Your Perfect Clients Using a Personal Playbook for Client Success

July 17, 2025

Black woman talking with a black man, illustrating how to give constructive criticism

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How to Give Constructive Feedback That Builds Trust, Not Tension

June 26, 2025

Young Indian woman consults a young white male client about a new idea, with the goal of overcoming resistance to change

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Help Clients Say Yes by Overcoming Resistance to Change

June 12, 2025

Young Black woman looking at a smartphone and smiling_illustrating how to re-engage past clients through non-spammy methods

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2 Smart Ways to Re-Engage Past Clients (Without Overpromoting)

May 27, 2025