Written by: Vickie Sullivan | September 19, 2019
How to Increase Your Influence
In this age of content marketing gone amok, disseminating our ideas can only brand so far. Many thought leaders look at video and other tools to help buyers use the information in the real world. The real challenge: How to personalize the content so folks can use your brilliance in their world.
This Fast Company article highlights a new app by a health information website, and it’s a great example of how to increase your influence in a handy way. Look past the subject (vaccinations) and the app format. There are two things you can copy:
• Use a small door. In this case, the app helps with a hot-button issue: conversations about vaccinations. The specificity here doesn’t limit the website’s brand. Folks know that Verywell covers many healthcare topics. The strategy is to help in a small way to drive traffic to a bigger platform. Ask yourself: Is there a hot-button issue that I can provide practical help?
Listen: How to Find Your Hot-Button Issue
• Extend the experience. In this case, a copy of the discussion and guides based on the options chosen put the app in the “beyond handy” category. In this interactive world, one-size-fits-all guides can look passe. If you really want to up your game, look at how your community can personalize their journey.
This is one way to up your game. Even if you don’t want to develop an app, ask yourself: How can I help folks implement my perspective? The answer can open doors that make you stand out.
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