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Be Handy
September 17, 2026
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AI Is Rewriting the Rules of Brand Awareness
August 20, 2026
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What the McDonald’s Marketing Mistake Reveals About Brand Authenticity
May 28, 2026
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Are You Building a Business Around the Wrong Story?
May 12, 2026
Qinwen Zheng in Nike's 'Why Do It?' campaign. Photo courtesy of Nike.
What Nike’s New Slogan Teaches Us About Brand Evolution
December 18, 2025
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When to Rebrand Your Business: 2 Signs It’s Time to Go Big
July 22, 2025
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Surprising Brand Strategy Lessons from a Former Rapper
June 17, 2025
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Brand Strategy Trends for 2025: What’s Changing and How to Adapt
March 18, 2025
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Transforming Your Brand: Insights from Barbie’s Evolution
June 18, 2024
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The New Role of Books in Business: Brand Awareness
May 23, 2024