Written by: Vickie Sullivan | August 18, 2022
How to Position the Downside to a Popular Option
Sometimes voicing the negative aspects of something is a good thing. Consider a recent Fast Company article about the downside of being a digital nomad. The author positions the negative aspects of a very popular notion in two effective ways:
• As an insider. The author used her on-the-ground experience to convey a practical perspective. By recounting her personal experience, she positions her points as “lessons learned,” which is a less judgmental posture. You can apply this strategy by using your experience in similar situations.
• As a heads-up. The author also positioned specific situations as a heads-up to show that working in those cool beach towns isn’t as glamourous as it sounds. By acknowledging the fun parts towards the end of the article, the reader doesn’t feel wrong or blamed by their assumptions. Again, the author provides simply more food for thought.
Listen: When to Focus on the Downside
When positioning the dark side, remember one important thing: Don’t make the other person wrong. Focus on just giving information based on your experience. When you do, content that highlights the downside will be perceived as additional insights instead of a hit piece.
Now Read This:
- What to Do When a Popular Trend Becomes White Noise
- Your Position of Power: Packaging Your Expertise for High-Fee Markets