Written by: Vickie Sullivan | March 11, 2021
How to Use Distinctions to Get Buy-In
You likely already know that the key to getting buy-in is to reframe the challenge towards your recommendation. One way to do that is to use distinctions to define the outcome you advocate. For an example, read this Fast Company article. The author writes about the distinction between optimism and hope.
Distinctions – the contrast between two similar things – use intrigue to its fullest advantage. The author uses tactics that you can also use:
• Put distinctions in the lead. The author just puts it out there: “Many people confuse optimism with hope.” This tactic works when there is common confusion. It also sets up the differences in the path forward. This is a great way to give direction without sounding bossy.
• Use distinctions to establish the focus. My favorite part in the article is the differences themselves. The author shows two separate paths: mapping routes and plans vs. expectations. That focus on agency and action is the basis for the recommendations that follow. Not only does that provide consistency, but it is also unforgettable. Folks can remember hope equals action and agency and can go from there. This is why the article has legs.
Listen: How to Create Killer Distinctions
Distinctions are not complicated. They can be simple statements about differences. Their power cannot be underestimated, though. This is a good tool to create content that folks will share and remember.
Now Read This: