Written by: Vickie Sullivan  |  June 20, 2019

Influence Buying Decisions on Social Media

Social media is a cross between a playground and the wild, wild west. And a Facebook study outlined in this spring ClickZ article shows that the stakes are rising.

Let’s move past the focus on business-to-consumer (B2C) buyers and Instagram. The data is clear: Folks use social media to discover and research purchase options. My take: Instagram is not alone. Social media in general has gone beyond brand awareness and into buying facilitation.

The key point here: If buyers are using social media to influence their purchasing decisions, then thought leaders need to go beyond the “Look how insightful I am” brand awareness phase in our content marketing.

Listen: Two Things Folks Need to Learn About You Before They Will Buy from You 

This article is an urgent heads-up. Now is the time to think about what you must convey when folks are in the discovery/research phase. How can you help them make that decision? What information guides their buying journey? We are now beyond the “I’m cool, I’m everywhere” phase in social media.

Now Read This:

• Roles Thought Leaders Play On Social Media
• Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road