Written by: Vickie Sullivan | November 17, 2020
Marketing Opportunities for 2021
These days I’m super-focused on finding opportunities for 2021. And recently I came across a Netline report about marketing trends that is filled with great ideas.
While the report focuses on how organizations market, you should still care about it. For one, chief marketing officers (CMOs) will be significant buyers in 2021. Looking at the study through an opportunity lens, here are three findings to pay attention to:
• Buzzword alert: rapid revenue recovery. The big fear is that their competitors will “out-digital” them. And in response, visionary CMOs will throw money at the problem. There’s a lot of urgency to move here. So, adapt how you help buyers outsmart the competition.
• Economic recovery won’t happen overnight. Workforce agility is going to be hot, and organizations will want to be able to scale up and down quickly. That’s good news for OD folks.
• Fewer of everything is the big challenge. Expect fewer sales opportunities (#2 at 46%), leads, existing customers, and conversions. The cancellation of live, in-person events revealed gaps in opportunity management. The “messy middle” will get a lot of attention.
Listen: How to Spot Opportunities from Research
There will be many more “what’s next” reports like Netline’s before the end of the year. Review their findings, but also keep an eye out for the opportunities.
Related updates:
- How to Leverage Cool Opportunities
- How to Determine Market Feasibility and Direction for All Your Bright Ideas