Written by: Vickie Sullivan | July 13, 2023
New LinkedIn Tool Helps Businesses Scale Their Message
Want more buyers to discover you? LinkedIn has a tool that even the smallest shops can use to extend their reach. It’s called LinkedIn Audience Network. And marketing experts are fully embracing it.
That’s because the tool allows users to reach millions of professionals across multiple touchpoints on LinkedIn’s network of publishers.
LinkedIn is the 500-pound gorilla in the online peer-to-peer networking space. These new developments allow them to expand beyond their audience and allow advertisers to scale their message. LinkedIn Audience Network impacts small shops in two ways.
• It automates the boring stuff: Optimizing your ads for different platforms feels tedious, especially to non-techies. By taking care of chores like this, LinkedIn makes a case for “effortless implementation.” If you’re among the many who don’t have a clue how to do this and must hire creative services, this will be music to your ears.
• It helps you expand your reach without sacrificing control: You likely have a clear idea who your ideal buyer is. The Brand Safety Hub lets you scale your message without paying to appeal to the entire free world. The ability to add, as well as block, third-party places is the best of both worlds.
Platforms like LinkedIn help businesses facilitate their marketing. But you must pay to play. Your next step is to evaluate these tools based on your growth plans.
Listen: How to Position New Features
Now Read This:
- New LinkedIn Analytics Provide a Reality Check
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road