Written by: Vickie Sullivan | April 04, 2024
The New Era of Business Books: Merging Mission with Meaning
A lot of business owners write books about their philosophy and mission. This strategy has merit. Sharing your “why” can be inspirational and a good foundation for an emotional connection.
Publishing that kind of book works with your fan club or if you’re already famous. If you’re a B2B business owner, however, you must give readers more than that if you want to build awareness and open doors. That’s because the flood of self-published and Amazon-based books has changed the game. To generate business opportunities, you must align your mission and values with a bigger cause.
For example, you could highlight a compelling journey and include lessons you learned. That approach works well with tales of adversity or big success stories. When you focus on the lessons learned rather than the company story, you make the book more relatable to readers. It’s also a great way to showcase how your mission and values show up when under fire.
Business books usually fall into two categories: educational or biographical. Industries are overrun with educational books, while biographies often fail to capture the interest of potential customers. Those readers just don’t care. It’s time to explore a third option: write about your mission and values and how they connect to a bigger cause.
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