Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Turn Your Message Into a Movement

Written by: Vickie Sullivan  |  April 03, 2018

Turn Your Message Into a Movement

Turn Your Message Into a Movement
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Whew! I’m still tired from advising amazing people at the 2018 Cultivatorium in beautiful Palm Springs, California, last month.

Talk about brilliance — a lot of great folks working courageously to solve a host of social problems. And most of them were on the same journey: how to turn their perspective into a force serving the greater good.

It’s tempting to focus on the big cause, the big problem you want to solve. Don’t do that. Instead, you need one simple idea that will catch fire — an idea that has legs. An idea that opens the door to talk about all sorts of things related to your area.


Listen: How to find your “open door” idea


Thanks to the crazy-crowded market out there, sharing good ideas and heartwarming stories isn’t enough. You can’t throw spaghetti on the wall and see what sticks. Everyone does that. This adventure is more strategic than some realize. Choose your idea wisely.


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