Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> What CEOs Care About in 2024

Written by: Vickie Sullivan  |  February 27, 2024

What CEOs Care About in 2024

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Have you ever wanted to be a fly on the wall in an executive board meeting? McKinsey & Company’s article on the top priorities of CEOs is a great alternative.

Based on hundreds of insider conversations, McKinsey’s list of CEOs top 8 priorities has two areas in which we thought leaders can find the most opportunities:

• Next-level execution: The article talks about exceptional implementation. This is more than executives figuring out what they are good at. How to create new capabilities that carry out the “superpower” is a blank canvas for all sorts of advisors. Ask yourself: How can I change or position my value around execution?

• Middle managers take center stage: Top execs and high potentials tend to receive the most support. Acknowledging that folks in the field are critical to execution (see above) points to more opportunities at scale. Perhaps now is the time to ramp up your training programs to include online options, gamification, etc.

Knowing what top execs care about is an effective starting point to find new opportunities. Take this report apart and ask yourself: where is my best place to play?


Listen: How to Position Your Value to a New Priority 


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