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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 18, 2017

2 Traps to Avoid In Online Discussions

2 Traps to Avoid In Online Discussions

Discussions on social media can showcase your thought leadership in specific, practical ways. They can also negate your personal brand in an instant.

Most business owners are great at posting business insights and promoting their success. The wheels can fall off, though, during online interactions—usually about hot-topic issues where emotions run high. Here are two traps to avoid at all costs.

• The opening salvo. When I see blatant disrespect in the initial post, I won’t engage. The tone of the original post sets the tone for the discussion. Don’t respond to someone looking for a fight.


Listen: Vickie’s 2 rules for online discussions


• Whistling contests. Conversations that devolve into never-ending comebacks demean both parties. When folks won’t let it go, have a standard line that acknowledges the impasse and move on.

Our insights show folks what we know. Our tone and approach show people who we are. Be mindful of how you show up.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.