About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | August 07, 2014
The Social Media Game
Now that the entire free world is on social media, let’s step back and check out what really works. This study has interesting findings that are great reasons to examine our strategy. My favorite findings are the most counterintuitive:
- Our biggest advocates have the fewest followers.
- Written content trumps visual.
- Benchmarks on social engagement. If you want to know if you are getting the most bang for your buck, check out these stats.
Moral of the story: The time is gone that we can just throw our content on the social media wall and see what sticks. Let’s move past the inspirational quotes and take advantage of findings like these. Research allows us to use the tool smarter and with better results.
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