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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 01, 2015

Two Changes to Make in 2015

Wow.  Another year has flown by.  As I survey the markets, I see a lot of volatility.  To navigate this wild and wacky world, here are two changes I recommend to jumpstart 2015:

  1. Expand your network. Take a hard look at where you hang out and ask yourself: is this still the best place for me to be? It’s very seductive to stay where you are most known. But communities change over time. Re-evaluate and if you have to, reduce (or eliminate) your involvement. You can still keep in touch with your friends. But you have to make time to explore new worlds.
  2. Expand your perspective. It’s not enough to say the same things using different words. Now is the time to look at what isn’t being said. And give those ideas a voice. The more “real” our content gets, the more relevant we become.

 

Folks, we’re gonna wake up in a new world every day. If we set our radar on to looking for opportunity, we can grow in the midst of chaos.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.