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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 19, 2015

What Entrepreneurship Looks Like Today

Once upon a time, you had to mortgage your house (and your life) to start a business. Not anymore, according to this colorful account from venturebeat.com.

How a group launched a biz with $100 or less is inspiring. Yep, it was a tech start-up but look past that detail. The real question is: how can I test an idea on the cheap to see if it’s worth investing in?

Prediction: this jumping in and out of the marketplace will increase volatility. Competitors will appear and disappear before you even notice them. The best antidote will be a strong and specific market strategy. Why? Because it’s easier to confuse with similar claims on service and quality than to compete head-on with market dominance.

Remember, the cheap competitors are looking for holes to sneak through, not walls to bust down.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.