Written by: Vickie Sullivan | April 29, 2021
Clubhouse: A New Place for Thought Leaders to Play?
Clubhouse and social audio apps are the new bright shiny objects in social media. And I can see the appeal. The mashup between an exclusive club and an interactive version of TED is innovative. And the buzz around the app is attracting advertisers, startups, and investors —and is leading to new opportunities for thought leaders.
This Digiday article outlines the possibilities and challenges of using Clubhouse. The upshot: Sponsors can participate, but they must be careful. (Boilerplate responses won’t cut it.)
2 Opportunities for Using Clubhouse
If you want to join, here are two opportunities for using Clubhouse:
• More sponsored appearances. Unlike with traditional industry events, companies know they can’t flood the platform with their own folks. They need outsiders who generate interest. That’s where influential thought leaders come in. Visibility and voice matters.
• Partnerships. Companies who want visibility are partnering with influencers who have active and engaged audiences. If they come calling, be prepared. Have a structure and ground rules. Protect your brand, but show how others can be involved.
Listen: What Partnership Looks Like in a No-Selling Environment
Clubhouse built its brand on having no-ads (for now); transparency is a core value there. This will force companies into a new structure for partnerships. Take advantage of that.
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