Written by: Vickie Sullivan | April 28, 2020
How to Stand Out: Answer the “Now What?” Questions
In our competitive world, everyone (especially high achievers) is looking for an inside edge. And this Social Media Today article takes full advantage of that desire by exploring how to navigate new social media environments.
Move past the focus on a specific platform. The authors ask a provocative question: Once we decide to show up somewhere, now what? The bigger question for us: Can we use this “now what?” angle to stand out among those who want the inside edge in new places? You betcha.
Content that answers “now what” questions work best in two scenarios:
• Uncharted territory. The environment you focus on has to be familiar enough to be desirable but also new enough that folks don’t know what they don’t know. It’s the best of both worlds: vague cool factor, but also unknown.
Listen: How to Tell People They Don’t Know Everything
• Success is a priority. Folks have to care enough about being successful in this space to make their efforts urgent. Otherwise, your content gets mired in “nice to know” territory. This is why many articles include a solid case for taking action.
In the land of bright shiny objects, it’s easy for your ideal clients to move too quickly and not think through the best path forward. Content that answers the question, “Now what?” make you appear strategically handy. You become a valued asset to anyone who wants that inside edge.
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