Written by: Vickie Sullivan | April 18, 2019
Influence Marketing: Good News for Thought Leaders
Many buyers are throwing a lot of cash at influence marketing. This is good news for thought leaders who have killer communities. Which is why this study from MediaKix has some stats we need to know.
Yes, Mediakix is – you guessed it – an influence marketer agency. Bias is assumed: The sample size is small and skewed to their peers. This area will be a game-changer, though, as it bleeds into the B2B space. Key takeaways from the study:
• The business case is strong. Chief marketing officers (CMOs) have seen enough success in reaching new audiences to throw more money at this endeavor. That means two things for us: 1) We can use these stats in our pitch to buyers new to influence marketing, and 2) There is plenty of money to pay us.
• Quality matters. The kinds of customers are just as important as increased traffic, which is good news for thought leaders who have deep connections to their community. And despite what we see on social media, quality content (or “strong creative”) matters a lot.
• Instagram is the new 500-pound gorilla, making stories and videos center stage.
Listen: Is the influencer marketing is the best direction for you? Two things to figure out before you go for it
Buyers here note that the biggest challenge is finding the best influencers for their campaigns. This will get worse, as competition will heat up fast. So ask yourself: Am I ready to pitch these buyers effectively? And if not, what do I need to focus on to compete?
Now Read This:
- How Influence Is Measured Now
- How to Determine Market Feasibility and Direction for All Your Bright Ideas