Written by: Vickie Sullivan | May 09, 2019
The Strategic Use of Interpretation
Many thought leaders use current events to showcase their thinking on social media. It’s an effective tactic, sure to get a lot of engagement and conversations.
Part of framing any idea is the interpretation of what’s going on around us. That’s why social media threads are filled with dueling theories about what’s happened and why. Agree with the theory, and you’ll agree with the messenger.
The problem isn’t with the interpretation. It’s linking the intent or motivation of the players involved. The formula goes something like this: XXX means XXX. Therefore, the intent of (enter person here) is good/bad. This is how spitting contests are born.
What gets less discussed: the environment where the events play out. Example: In a tense, confrontational environment, behaviors that celebrate solidarity will be interpreted in a different way.
Listen: Two Questions to Ask Yourself Before Interpreting Intent
An alternative: Say something like, “Yeah, that behavior does work in situations where XXX happens, but in a situation like this, here’s how that approach can be interpreted in a different way.” Not only is that approach insightful, but it can also build bridges of understanding.
Current events can be a great showcase for your insights, but only if you avoid the accusations of bad intent.
Now Read This:
- How to Break Through Strong Opinions
- Your Position of Power: Packaging Your Expertise for High-fee Markets