Written by: Vickie Sullivan | April 15, 2021
Why You Should Define Your Buyers’ Market
Defining your buyers’ environment or market is a great way to showcase what you know. A recent Social Media Today article about Twitter’s analysis of U.S. users’ tweets goes one step further, though. It proves the power of labeling those moving parts.
Two reasons why powerful labels work when defining a buyer’s market:
• Self-identification. People love to see themselves in the best light. So, when you use positive words and pictures, people recognize the aspirational version of groups, players, etc. That acknowledgement drives trust.
• Self-exploration. A lot of us are DIY’ers—we want to figure stuff out on our own. When you label additional information (similar to this report’s topics of focus), you create the experience for the big light-bulb moments. Whatever folks think up as a result of your content, you get credit for.
Listen: Create Great Labels
Defining your market involves two elements: the delineation and the label. Most of us are great at the former. Let’s put as much effort into the latter.
Now Read This:
- Marketing Strategy for 2021: The Role You Play in the Marketplace is Critical
- Outsmart your competition. Attract more opportunities