Written by: Vickie Sullivan | December 27, 2022
You Need a New Content Amplification Strategy. Here’s Why
Creating excellent content is one thing; successfully amplifying that content is another. And according to a recent content amplification study by Converge, a lot of B2B marketers (75%) realize they don’t do enough to amplify the content they create.
Interesting finding: Blogs are the most highlighted, and LinkedIn is the place you’ll see the most content amplification. (That explains a lot about the level of pitching happening there, doesn’t it?)
Big question: Is there a really good strategy for distributing content? It looks like no one has found the formula that hits pay dirt consistently. That is why corporate America throws money at the usual places. (Which is why if we invest in the same places as big-name companies, we get lost in the shuffle.)
Listen: How to Amplify Your Message Now
Biggest shift: Pay to play has become an integral part of the content marketing game. You can no longer assume that if you put great content out there, it will spread organically.
So, during your strategic content planning, take a guerilla warfare approach. What are some on-the-ground ways you can amplify your content and ensure prospects and buyers see it? It’s time to get innovative.
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