Resources  >> Three Things To Refresh Your Brand

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 22, 2015

Three Things To Refresh Your Brand

I love rebound stories. They give hope that we all can bounce back. And NASA’s return from a slow decline into relevancy is a great shot in the arm. Here are three things thought leaders can learn from NASA’s rebranding effort.

  1. Instead of describing the mission, they are telling a story about the mission. Big difference.
  2. Instead of giving information, be interactive. Show your value with games and tools. The more we help folks diagnose themselves, the more valuable our help is.
  3. Be relatable. When the public feels they have access to the astronauts…well, that’s just cool. Many thought leaders focus on being talented and smart (guilty as charged here).  But for this year, I want to be approachable, too.

 

Folks, this will be the year of access.  Who gets access to us and who gives us access will be the game changers.

 

Other Resources You Might Like:

 


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.