Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Close-up of a magnifying glass resting on a laptop keyboard, symbolizing search analysis and discovery, representing an intent-first SEO strategy focused on understanding user intent beyond keywords.

iStock.com/Michail_Petrov-96

How to Stand Out in AI Search. Hint: It’s More Than Keywords

May 05, 2026

A young white woman with long blonde hair, wearing a white shirt and a beige sweater, in an office looks at her phone with a puzzled expression while sitting at a desk with a laptop and papers, suggesting she is reacting to a message or comment and wondering how to respond to criticism on social media.

iStock.com/Liubomyr Vorona

How to Respond to Criticism on Social Media without Looking Weak

April 30, 2026

A woman holding a microphone speaks to a small seated group in a professional setting, suggesting expert-led discussion and B2B influencer partnerships.

iStock.com/Jovanmandic

B2B Influencer Partnerships Are Having a Moment. Don’t Miss Out

April 28, 2026

Illustration of objection handling concepts and icons, representing common buyer objections in the sales process

iStock.com/bsd studio

How to Spot False Buyer Objections

April 23, 2026

Magnifying glass highlighting an AI chip with connected data icons, representing how AI agents power search and analytics.

iStock.com/innni

If AI Can’t Find You, You May Not Make the List

April 21, 2026

Hand holding a smartphone with social media apps visible on the screen, illustrating changing trends in what works on LinkedIn and how users engage with content.

iStock.com/stnazkul

What Works on LinkedIn Isn’t What You Think

April 16, 2026

Illustration of a megaphone blasting the word “Attention!” in bold letters, symbolizing content titles that grab attention and make readers stop and engage.

iStock.com/Alex_Bond

The Fastest Way to Get Readers to Click

April 14, 2026

A young black woman with tan skin, wearing a beige shirt and her hair pulled up, researching on a laptop and taking notes, representing a shift in B2B buyer behavior and its impact on outbound B2B marketing.

iStock.com/fizkes

Outbound B2B Marketing Isn’t Dead, But Buyer Behavior Has Changed

April 09, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

iStock.com/Yuliia Kaveshnikova

Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Young woman and system network concept.

AI Enters the World of B2B Events, Directly Impacting Speakers

April 02, 2026