Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

A single red chess pawn moves forward along a red arrow, breaking away from a group of white pawns. The image symbolizes differentiation, bold strategy, and standing out—concepts central to a strong thought leadership strategy.

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How Substack’s Shift Impacts Your Thought Leadership Strategy

November 11, 2025

Two overlapping speech bubbles on blue and yellow backgrounds—one with a question mark and one with a lightbulb—symbolizing the process of problem solving and finding solutions.

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What My Clients Taught Me About Smart Problem Solving

November 06, 2025

A magnifying glass highlighting the word quality among many instances of the word quantity, illustrating credible, quality content that buyers trust

iStock.com/Olivier Le Moal

How to Create Content That Buyers Actually Trust

November 04, 2025

Close-up of hands using a smartphone with floating social media like and heart icons, representing engagement and declining trust in influencer marketing.

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What Declining Trust in Influencer Marketing Means for You

October 30, 2025

Abstract graphic of a glowing brain and sprouting plant, depicting the power of a growth mindset.

iStock.com/solar22

Why a Growth Mindset Is the Real Key to Next-Level Success

October 28, 2025

White businessman facing away with data streams passing on top of him illustrating a thought leader evaluating changing B2B marketing strategies.

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How Thought Leaders Can Stay Ahead of Changing B2B Marketing Strategies

October 23, 2025

A young woman with long dark hair and dark skin sits at a desk with a laptop, discussing a project with a client. The image represents advisor accountability and collaboration in action.

iStock.com/fizkes

Advisor Accountability: Clarifying Who’s Responsible for What

October 21, 2025

Smartphone displaying AI symbol with glowing soundwave graphics, representing how AI in buyer research is transforming search and discovery.

iStock.com/Tero Vesalainen

AI in Buyer Research: Why Early Visibility Matters More Than Ever

October 16, 2025

Smiling young black woman leading a team meeting, representing confidence, trust, and credibility built through thought leadership in sales.

iStock.com/fizkes

Thought Leadership in Sales: Where the Payoff Really Happens

October 14, 2025

Magnet emerging from a smartphone attracting social media icons like hearts, stars, and chat bubbles, symbolizing influence and engagement in B2B influencer marketing.

iStock.com/oatawa

How Buyer Expectations Are Changing B2B Influencer Marketing

October 09, 2025