Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

A man holds a microphone towards another person as a bright stage spotlight shines behind him, illustrating how shifting the spotlight and developing creative content marketing can capture attention.

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The Best Way to Get Attention? Shift the Spotlight

August 11, 2026

Illustration of a laptop displaying search results with a chatbot icon, a magnifying glass highlighting an AI search summary, and content panels representing how to get cited by AI in search results.

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Want AI to Cite Your Content? Start Here.

August 06, 2026

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Microdramas: A New Way to Bring Your Expertise to Life

June 11, 2026

Silhouettes of people walking toward a bright opening in a dark space, symbolizing guidance, trust, and thought leadership credibility during uncertain times.

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What the Best Thought Leaders Do During Uncertain Times

May 26, 2026

A young professional woman with brown hair pulled back speaks on stage, holding a microphone and wearing a light-colored blazer, demonstrating a strong thought leadership voice and confident presence.

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‘Vibe’ Isn’t Fluff. It’s the Edge in Thought Leadership Today

May 07, 2026

Close-up of a magnifying glass resting on a laptop keyboard, symbolizing search analysis and discovery, representing an intent-first SEO strategy focused on understanding user intent beyond keywords.

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How to Stand Out in AI Search. Hint: It’s More Than Keywords

May 05, 2026

Magnifying glass highlighting an AI chip with connected data icons, representing how AI agents power search and analytics.

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If AI Can’t Find You, You May Not Make the List

April 21, 2026

Illustration of a megaphone blasting the word “Attention!” in bold letters, symbolizing content titles that grab attention and make readers stop and engage.

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The Fastest Way to Get Readers to Click

April 14, 2026

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An Overlooked Content Format That Still Gets Attention

March 31, 2026

Confident older business leader with short gray hair presenting to a seated group during a meeting, illustrating why buyers must trust the messenger before the message.

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The Messenger Now Matters More Than the Message

March 17, 2026