Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Who doesn't like free stuff? Well, it's all right here in the resources section. Below are her latest blog posts. For a curated approach, just click on any of the topics below and you'll get Vickie's blog posts, media interviews, articles and special reports on that subject. Want more? Then type your keywords in the search bar in the masthead and you'll get all her content on that topic as well. Have fun!

Business document with an "Approved" stamp next to a keyboard and rubber stamp, representing strategies to justify investments to decision-makers.

iStock.com/ronstik

How to Justify Investments So CFOs Say Yes

July 16, 2026

An audience watches a live theater performance from their seats, illustrating how context influences market perception and shapes the expectations people bring before an experience even begins.

iStock.com/aerogondo

What Going to a Play Taught Me About the Power of Context

July 14, 2026

A smartphone screen displays popular apps including Snapchat, TikTok, Instagram, Facebook, WhatsApp, and Telegram, illustrating how to evaluate a social media platform based on audience fit rather than popularity alone.

iStock.com/Robert Way

Snapchat Wants B2B Marketers. Should You Listen?

July 09, 2026

Three business professionals smile and chat in a relaxed office setting, illustrating how low-pressure sales create welcoming buying experiences by encouraging genuine conversations instead of high-pressure sales tactics.

iStock.com/Jacob Wackerhausen

The Best Buying Experiences Don’t Feel Like Sales Pitches

July 07, 2026

An American flag hangs from a front porch overlooking a quiet, tree-lined neighborhood, symbolizing the moments of freedom we celebrate on Independence Day and the everyday choices they represent.

iStock.com/Ozgur Coskun

Quiet Moments of Freedom

July 02, 2026

A professional uses a smartphone while working at a laptop, illustrating how creating a consistent content experience across digital platforms helps build audience engagement and encourages repeat interaction with social media content.

iStock.com/PeopleImages

The Secret to Improving Social Media Engagement

June 30, 2026

Woman in a white shirt looking through binoculars toward the horizon, with a large upward-pointing arrow in the background symbolizing growth opportunities. The image represents identifying underserved markets and finding business opportunities that others overlook.

iStock.com/leolintang

Underserved Markets: Where Growth Hides in Plain Sight

June 25, 2026

A professional reviews documents and research findings while working at a laptop, illustrating how B2B buyer trust is built through careful evaluation, credible sources, and pre-purchase research.

iStock.com/Jacob Wackerhausen

B2B Buyer Trust Is Built Before They Call

June 23, 2026

Two professionals celebrate and encourage each other in a workplace setting, illustrating how meaningful support can help people navigate disruption through practical encouragement and human connection.

iStock.com/Jacob Wackerhausen

When Someone in Your Network Needs Help: What Meaningful Support Looks Like

June 18, 2026

A professional uses AI-powered search to evaluate options and analyze information, illustrating how AI in B2B buying is influencing vendor selection, buyer research, and decision-making.

iStock.com/Tero Vesalainen

Buyers’ Use of AI Forces Firms to Change their Marketing Game

June 16, 2026