Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Who doesn't like free stuff? Well, it's all right here in the resources section. Below are her latest blog posts. For a curated approach, just click on any of the topics below and you'll get Vickie's blog posts, media interviews, articles and special reports on that subject. Want more? Then type your keywords in the search bar in the masthead and you'll get all her content on that topic as well. Have fun!

Juggling branding elements

Credit: iStock/TarikVision

Look Deeper Than the Logo

September 01, 2026

Rear view of a Black woman with braided hair speaking to a diverse audience at a business event, illustrating changing event speaker expectations and audience engagement.

iStock.com/Jacob Wackerhausen

Your Speaking Gig Is Bigger Than the Speech

August 27, 2026

A Black woman in a gray blazer stands at a conference table presenting to a diverse group of business executives. An older white woman with short gray hair and a man in a dark suit and glasses listen as she speaks, while other colleagues sit around the table with laptops and documents. The scene illustrates an advisor selling to executives during a business presentation.

iStock.com/Jacob Wackerhausen

The Smartest Way to Pitch Executive Buyers

August 25, 2026

Person using a tablet beside a laptop with digital AI, search, and messaging icons, illustrating how AI visibility influences online discovery and recommendations.

iStock.com/amperespy

AI Is Rewriting the Rules of Brand Awareness

August 20, 2026

Smiling woman with short curly dark hair and a mustard-yellow blouse presents to four colleagues seated around a conference table, illustrating how to explain new ideas so people pay attention and engage.

iStock.com/JLco - Julia Amaral

How to Get People to Pay Attention to Your Ideas

August 18, 2026

Smiling woman with dark curly hair, wearing a light pink blazer and event badge, holds a microphone while speaking in front of a presentation screen at a professional conference, where experts may get paid to speak.

iStock.com/Jacob Wackerhausen

A New Backdoor to More Speaking Engagements

August 13, 2026

A man holds a microphone towards another person as a bright stage spotlight shines behind him, illustrating how shifting the spotlight and developing creative content marketing can capture attention.

iStock.com/chanakon laorob

The Best Way to Get Attention? Shift the Spotlight

August 11, 2026

Illustration of a laptop displaying search results with a chatbot icon, a magnifying glass highlighting an AI search summary, and content panels representing how to get cited by AI in search results.

iStock.com/BestForBest

Want AI to Cite Your Content? Start Here.

August 06, 2026

Close-up of a professional checking emails on a smartphone while working on a laptop, with illustrated email icons floating around the devices to represent outbound marketing and digital outreach.

iStock.com/anyaberkut

Cold Outreach Isn’t Dead. It’s Just Different.

August 04, 2026

Businesswoman holding a tablet and thoughtfully looking into the distance while working at her desk, illustrating the careful decision-making behind a successful innovation strategy.

iStock.com/Jacob Wackerhausen

Not Every New Idea Is Worth Chasing

July 30, 2026