Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Who doesn't like free stuff? Well, it's all right here in the resources section. Below are her latest blog posts. For a curated approach, just click on any of the topics below and you'll get Vickie's blog posts, media interviews, articles and special reports on that subject. Want more? Then type your keywords in the search bar in the masthead and you'll get all her content on that topic as well. Have fun!

Illustration of a megaphone blasting the word “Attention!” in bold letters, symbolizing content titles that grab attention and make readers stop and engage.

iStock.com/Alex_Bond

The Fastest Way to Get Readers to Click

April 14, 2026

A young black woman with tan skin, wearing a beige shirt and her hair pulled up, researching on a laptop and taking notes, representing a shift in B2B buyer behavior and its impact on outbound B2B marketing.

iStock.com/fizkes

Outbound B2B Marketing Isn’t Dead, But Buyer Behavior Has Changed

April 09, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

iStock.com/Yuliia Kaveshnikova

Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Young woman and system network concept.

AI Enters the World of B2B Events, Directly Impacting Speakers

April 02, 2026

Red mug with napkin that has a word cloud of words about great content and b2b content format

iStock.com/marekuliasz

An Overlooked Content Format That Still Gets Attention

March 31, 2026

Dog riding in a backpack on a busy city street, illustrating experiential marketing ideas that attract attention through low-risk, real-world interactions.

iStock.com/GKV

A Different Way to Get Attention in Crowded Markets

March 26, 2026

Wooden figures surrounding a single red figure with arrows pointing toward it, symbolizing how to attract ideal clients and stand out in a crowded market.

iStock.com/bo feng

The Fastest Way to Attract Ideal Clients? Exclude Some

March 24, 2026

Stepping stones forming a path across grass toward the ocean, representing overcoming fear in business one step at a time.

iStock.com/Bosco Yip

Overcoming Fear in Business: One Small Trick That Works

March 19, 2026

Confident older business leader with short gray hair presenting to a seated group during a meeting, illustrating why buyers must trust the messenger before the message.

iStock.com/Jacob Wackerhausen

The Messenger Now Matters More Than the Message

March 17, 2026

Hand holding a brain-shaped puzzle with one missing piece, symbolizing a how small thoughtful shifts create moments buyers remember and how to stand out in sales.

iStock.com/Ekaterina_Chizhevskaya

How to Stand Out in Sales with Small, Thoughtful Shifts

March 12, 2026