Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Who doesn't like free stuff? Well, it's all right here in the resources section. Below are her latest blog posts. For a curated approach, just click on any of the topics below and you'll get Vickie's blog posts, media interviews, articles and special reports on that subject. Want more? Then type your keywords in the search bar in the masthead and you'll get all her content on that topic as well. Have fun!

Three business professionals review charts and financial reports on a laptop and printed documents during a meeting, illustrating decision-making and planning for a sales strategy in a volatile market.

iStock.com/ArLawKa AungTun

Volatile Markets Expose Weak Sales Strategies

February 17, 2026

A man with glasses and a beard sits at a desk in a home studio, smiling and gesturing while recording a video with a microphone, laptop, and smartphone on a tripod, illustrating a modern influencer marketing strategy focused on content creation and audience engagement.

iStock.com/anatoliycherkas

What the Latest Data Reveals About Influencer Marketing

February 12, 2026

An older professional woman with short gray hair and glasses sits at a desk with a laptop and notebook, resting her hands near her face while looking thoughtfully to the side, illustrating a moment of pause during emotional decision making.

iStock.com/fizkes

The Hidden Cost of Emotional Decision Making

February 10, 2026

Three women seated in the audience at a professional event applaud during a presentation. The woman in the foreground is Black, wears an orange blazer and has shoulder-length hair, while two women beside her smile and clap in a bright conference space, illustrating audience response during peak experience

iStock.com/Jacob Wackerhausen

The New Standard for Speakers: Creating Peak Experiences

February 05, 2026

Woman overlooking a city skyline at sunrise, symbolizing perspective and how big picture content marketing helps buyers make sense of change.

iStock.com/IR_Stone

How Big Picture Content Helps Buyers Make Sense of Change

February 03, 2026

Hands holding a smartphone with floating social icons, illustrating how interaction and feedback shape an effective social media engagement strategy.

iStock.com/Urupong

How Engagement Became the Center of Social Media Marketing

January 29, 2026

Bookshelves under a large “Bestselling Books” sign in a bookstore, illustrating how bestselling author credibility is often associated with prominent displays.

iStock.com/brunocoelhopt

What Being a Bestselling Author Really Means

January 27, 2026

Abstract image of a head with arrows converging, representing shifting perspectives and insights uncovered through a needs assessment.

iStock.com/designer491

Why Confident Buyers Still Change Their Minds

January 22, 2026

Illustration showing professionals bridging a gap, symbolizing closing the marketing confidence gap and aligning effort with results.

iStock.com/z_wei

Closing the Marketing Confidence Gap: How to Know What Works

January 20, 2026

Woman on the phone at a desk, looking frustrated while addressing a customer service issue, illustrating how unresolved problems impact the customer experience.

iStock.com/fizkes

2 Simple Ways Small Problems Ruin the Customer Experience

January 15, 2026