Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Who doesn't like free stuff? Well, it's all right here in the resources section. Below are her latest blog posts. For a curated approach, just click on any of the topics below and you'll get Vickie's blog posts, media interviews, articles and special reports on that subject. Want more? Then type your keywords in the search bar in the masthead and you'll get all her content on that topic as well. Have fun!

Illustration of a laptop displaying search results with a chatbot icon, a magnifying glass highlighting an AI search summary, and content panels representing how to get cited by AI in search results.

iStock.com/BestForBest

Want AI to Cite Your Content? Start Here.

August 06, 2026

Close-up of a professional checking emails on a smartphone while working on a laptop, with illustrated email icons floating around the devices to represent outbound marketing and digital outreach.

iStock.com/anyaberkut

Cold Outreach Isn’t Dead. It’s Just Different.

August 04, 2026

Businesswoman holding a tablet and thoughtfully looking into the distance while working at her desk, illustrating the careful decision-making behind a successful innovation strategy.

iStock.com/Jacob Wackerhausen

Not Every New Idea Is Worth Chasing

July 30, 2026

Baseball player follows through on a powerful swing after making contact with the ball during a night game, illustrating the confidence and commitment behind swinging for the fences.

iStock.com/Artur Didyk

What It Really Means to Swing for the Fences

July 28, 2026

A diverse group of seven professionals poses together in a modern office, with a woman standing confidently at the center and colleagues seated and standing around her, representing the importance of communicating with Gen Z leaders in today's collaborative workplace.

iStock.com/Unaihuiziphotography

Gen Z Is Changing Leadership. Are You Ready?

July 23, 2026

Smiling Black businesswoman wearing glasses and a tan blazer leads an interactive leadership training session as attendees raise their hands, illustrating training soft skills for leaders.

iStock.com/Drazen Zigic

Soft Skills for Leaders Are Back in the Spotlight

July 21, 2026

Business document with an "Approved" stamp next to a keyboard and rubber stamp, representing strategies to justify investments to decision-makers.

iStock.com/ronstik

How to Justify Investments So CFOs Say Yes

July 16, 2026

An audience watches a live theater performance from their seats, illustrating how context influences market perception and shapes the expectations people bring before an experience even begins.

iStock.com/aerogondo

What Going to a Play Taught Me About the Power of Context

July 14, 2026

A smartphone screen displays popular apps including Snapchat, TikTok, Instagram, Facebook, WhatsApp, and Telegram, illustrating how to evaluate a social media platform based on audience fit rather than popularity alone.

iStock.com/Robert Way

Snapchat Wants B2B Marketers. Should You Listen?

July 09, 2026

Three business professionals smile and chat in a relaxed office setting, illustrating how low-pressure sales create welcoming buying experiences by encouraging genuine conversations instead of high-pressure sales tactics.

iStock.com/Jacob Wackerhausen

The Best Buying Experiences Don’t Feel Like Sales Pitches

July 07, 2026